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I received my “service phone” today (the temporary replacement while they fix mine).

Replacing the SIM card and syncing back my contacts, etc. took about five minutes.

Even Apple’s RTM OOTB experience is great. The service box included a short letter expressing their regret that my phone wasn’t working, and they included not only the return shipping label (FexEx overnight), but also a clear instruction guide, enough packing tape to stick an elephant to a wall, and even a paper clip (in a little baggie) to get the SIM card out!

When it comes to customer service, the little things are a big thing.

For your amusement, some news about Dell today.